Top 5 Social Apps in Mexico Q3 2023 Performance

In Q3 2023, the social app landscape in Mexico saw significant activity across the top five platforms, with notable trends in downloads, revenue, and active user metrics. Here's a detailed look at how TikTok, Facebook, Threads, Instagram, and X performed.

TikTok from TikTok Pte. Ltd. experienced a robust increase in weekly revenue, peaking at around $228K in mid-September. Weekly downloads saw a significant rise, reaching approximately 1.2M in early September, while weekly active users remained relatively stable, with a slight fluctuation around the 42M mark.

Facebook from Meta Platforms, Inc. showed a consistent performance in weekly revenue, hovering around the $33K to $38K range throughout the quarter. Weekly downloads peaked at about 602K in mid-September, and weekly active users saw a steady climb, reaching approximately 87.4M by the end of September.

Threads from Instagram had an impressive launch, with weekly downloads initially peaking at around 3.8M in early July. However, this number saw a decline over the quarter, stabilizing at around 144K by the end of September. Weekly active users mirrored this trend, starting strong at approximately 3.4M and gradually decreasing to about 1.9M.

Instagram, also from Instagram, maintained a steady weekly revenue, with notable peaks at around $160K in early July. Weekly downloads were stable, averaging around 500K, while weekly active users remained strong, fluctuating slightly around the 50M mark.

X from X Corp. saw a modest increase in weekly revenue, peaking at approximately $14K in mid-August. Weekly downloads showed a notable spike to around 205K in mid-August, while weekly active users experienced a gradual decline from about 12M to 11M by the end of the quarter.

These insights highlight the dynamic nature of the social app market in Mexico. For more detailed analytics and insights, visit Sensor Tower.